USWE becomes the official hydration pack supplier for Vasaloppet the coming next three years.
- Joining as an official supplier for Vasaloppet is an important step with our new focus at the nordic market. Vasaloppet has great tradition and pulls thousands of nordic and international particapants in nordic skiing, mountain biking and ultra running, which fits us perfect, says Per-Ola Ovin, CEO at USWE Sports AB.
USWE is a swedish brand that’s spezialise in action packs for athletes and weekend warriors in mountain biking, trail/ultra running and skiing. The team working at the company are dedicated weekend warriors with great skills of designing high-end action packs. Since day one 2007 they have worked hand-in-hand with top athelets developing the high-end daypacks, hydration packs and protector packs. With its award winning and patented suspension harness called ”No Dancing Monkey™” USWE have started a new successful trend for backpacks, where the fit is total without affecting your movement or breathing possibilities when you are in action.
Today USWE are distributing its products in over 60 countries worldwide and they are now making a new focused campaign at their home market where Vasaloppet will play an important role.
- This is a very important product for us and we are extremely happy to work together with USWE the coming next three years. Our participants in all categories are in need of good hydration packs to be able to stay hydrated and focused during the hole race. When it comes to Cykelvasan we specially encourage all our participants to use a hydration pack instead of the traditional bike bottle to improve the safety for the riders, says Lena Hermansson, sponsorship director at Vasaloppet.
For more information and images, contact:
Karl-Johan Engdahl, marketing director at USWE Sports AB
E-mail: firstname.lastname@example.org Tel: +46(0)706-352106
Lena Hermansson, sponsorship director at Vasaloppet
E-mail: email@example.com Tel: +46(0)703-034092